Think Outside the Box!

Guerrilla Marketing – CFCC
Wilmington, NC
Presenter: Mike Collins
mike@perfectworkday.com
919-266-5071

This was a really cool seminar
conducted by Mike Collins. He is the President of  The Perfect Work
Day giving you the tools to have just that a perfect work day. The
energy and enthusiasm he had, I’m sure he has a good day every day.
Check out his website www.perfectworkday.com
If you have a group that needs a little Guerrilla Marketing tactics
he would be a great speaker for you.

One point he made was figuring out what
marketing suits you. Your personality. He mentioned ego; this pretty
much is what are or are not you willing to do. What is your comfort
zone?

The first step is your “elevator
speech” you want to keep it short and to the point. This can
sometimes be harder then you would think. I learned writing down what
people tell you about your business and what effected them would be
most useful. People want to connect to you, emotionally and
logically.

Invest in yourself. Marketing is only
as effective as your efforts. Writing a book is especially cheap
these days and a great way to get your word out.

I’ll pass on the 5-5-3 idea

5 – “Marketing” oriented calls a
day

5 -  “ Marketing” emails or snail
mails

3 – Personal contacts a day

This is doable come on, if we all did
this can you think of how that number grows in a year? We need to put
our plan of actions in place and follow a calender schedule. Time
Management is a big deal when it comes to any business and I myself
am struggling with doing it all.

If you get a chance to go to The
Perfect Workday seminar please do, I really enjoyed it!